Product novelty 21. August 2026

Innovative material solution prevents overheating while delivering perfect color aesthetics: ROWA Masterbatch presents a new development in the field of functional masterbatches – a deep black, NIR-reflective black masterbatch that, for the first time, successfully combines the highest aesthetic standards with thermal functionality.

The challenge: Black, yet cool - The solution: Functionality meets true black
ROWA Masterbatch now offers a solution that combines the following:
• high NIR reflectance to reduce surface temperature
• deep black color that is visually comparable to classic carbon black systems
• customer- and polymer-specific solutions: customized masterbatches tailored to customers’ specific requirements,
for example for polymers such as PC, PMMA, or PA

An innovative material has been developed that is visually indistinguishable from high-quality standard black, yet significantly reduces heat build-up. Benefits at a glance:
• reduced heat exposure to structural elements and underlying components
• extended service life due to lower thermal stress
• greater comfort when touching surfaces
• energy savings, for example, through reduced cooling requirements
• design flexibility without compromising on color impact

Added value for customers
Users benefit both from the functional improvements and from the ability to create high-quality black designs without visual limitations. In addition, the material helps minimize heat-related issues, such as warping or material aging.
With this development, ROWA Masterbatch once again underscores its expertise in combining color performance with functional materials. The new masterbatch solution embodies innovation, design freedom, and sustainable efficiency—setting new standards for black plastic applications in outdoor environments.